TravelClick’s Executive Vice President
Jonathan Cherins is the Executive Vice President (EVP) of the Americas - leading TravelClick's Sales & Marketing efforts. He joined the company in 2010 as Chief Managing Officer (CMO). He has more than twenty years of experience in the marketing and technology industry and has gained a reputation as an expert sales & marketing leader.
Jonathan Cherins grew up in New Jersey. He achieved a BA from Michigan University in Ann Arbor, MI and an MBA from Columbia University’s Business School in Manhattan, New York. He graduated his MBA with honors including the Dean’s List.
Jonathan Cherins’ career began with Miller Freeman Inc. He started out as the company’s Sales Manager for the Eastern Region and later became the National Sales Manager. His roles at Miller Freeman were the stepping-stone to his career in marketing.
He later joined Juno Online Services, where he served as VP of the Business and Marketing Development Department. Due to his contribution toward the company’s business development, including the initiation of loyalty marketing programs, Jonathan Cherins was promoted to the position of Senior VP of Product Marketing. He served in this position for four years. During this time, he helped the company raise capital privately to increase subscriber counts and eventually go go public in 1999.
Following his tenure at Juno, Jonathan Cherins became the Director of Strategic Development at Dun & Bradstreet Inc. D&B provides data information on a subscription basis. In the capacity of his position with D&B, Cherins held several other positions including Director of Strategy and Business Development, Director of Small and Mid-Sized Business Solutions, and Senior VP for the Risk Management Solutions Department. Cherins’ experience in corporate strategy, marketing, and subscriber platforms were an asset to improving Dun & Bradstreet’s revenue and subscriber reservation.
Role at TravelClick
Cherins worked with Dun & Bradstreet for over eight years before transferring to TravelClick. Jonathan Cherins joined the company in 2010 as Chief Marketing Officer (CMO). Travelclick provides cloud based revenue generating solutions or hotels around the world. It provides reservation management, guest management, website presentation, media, and so forth. It has over 30,000 clients worldwide. Jonathan Cherins has utilized his experience to generate increased product demand through methods such as communication and engagement with clients, strategic branding, and initiation of corporate alliances. After spending a year as CMO, Cherins was promoted to run TravelClick's Reservation Product Groups in 2011. IN 2012, he was promoted again to EVP, Americas where he currently is responsible for all of TravelClick's Sales & Marketing efforts in Canada, United States and Latin America.
Outside the Office
Jonathan lives with his wife and three children in in Maplewood, New Jersey. When he is not in the office, he loves hanging out with his family. He enjoys golfing and cooking scrumptious meals for his family. He also loves to run and participated in his first races this year. These included a race to commemorate the 1972 Olympics and September 11th.