Wednesday, November 27, 2013

How hotels can increase their reservations

By Jonathan Cherins
It’s all about the money. 
While travelers are busing themselves trying to find the best deals for the best price, a sea of overwhelming information can be more of an obstacle than an aid. Building business for hotels, while reducing costs and improving performance, can be a bit daunting, and TravelClick offers solutions to help the hotels that utilize their services worldwide thrive. 

Looking to offer better insight into how hotels can grow and retain their client base, it offers free online webinars this month to review third quarter hotel performance results and trends for this year (2013). Due to the “noise” of having too much data available when mining through sources of market intelligence available to hoteliers, the webinar advises hotels how to extract insights from the source information that translate into value-producing actions. 

The webinar discusses various ways in which advanced business intelligence could be translated into effective, profit producing initiatives that are comprised of marketing, sales, distribution, pricing, and revenue management. Based off of third quarter hotel performance, future trends are projected and analyzed. This is made easier in general due to the varied tools offered by TravelClick to their clients, such as their eMonitor market performance reports and expected future bookings for hotels. They simplify the research process and present hotels with a clear understanding of how they have been performing and what needs to change in order to perform better. The webinar is offered at three different times and available to TravelClick clients around the world, and focuses on how to approach the various market segments around the world and maximizing the internet to assist in the hotels’ flow of business. 

Executive Vice President Jonathan Cherins from Maplewood, New Jersey, works to assist hotels to increase their online bookings. 

Image courtesy of Stuart Miles /

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